Tuokex · AI-native enablement for brands going global

Rebuilding how brands go global — AI-native, human-guided

Tuokex pairs large-model compute with a battle-tested operations playbook: 20+ in-house AI tools plus hands-on human enablement, so lean teams can run the whole DTC journey — from market insight to attribution.

Book a consultation Explore products & tools
  • 20+ in-house AI ops tools
  • AI tools × human enablement
  • Ten operating stages covered
  • Enablement, not outsourcing

01 · About

What is Tuokex?

Tuokex is an AI-native enablement platform that helps brands go global, based in Hangzhou, China.

We run on two engines — AI tools and human enablement. AI handles research, synthesis, plan generation and bulk creation; people own diagnosis, strategy and final sign-off. Brands get order-of-magnitude operating efficiency without building a large in-house team.

Delivery takes several forms — the Tuokex Hub operations platform, the Pagewise Shopify app, browser extensions, AI research reports and AI agent modules — backed by hands-on enablement from an operations team. We enable; we don't outsource.

20+
in-house AI operations tools
A proven playbook packaged as reusable capabilities
4
core modules in production
Market research · Storefront · Email · Customer service
10
operating stages
From market insight to attribution
6
Hub business modules
Storefront · SEO · Social · Ads · CRM & VOC · Email
1
public Shopify app
Pagewise · Free plan available
2
proven scenarios
In-house home-furnishing brand · Industrial-goods client

02 · Approach

Humans and AI, each doing what they do best

Large models are infrastructure, not the answer. Give AI the deterministic and the bulk; keep diagnosis, strategy and final sign-off with people.

AI handles

  • 01Research
  • 02Synthesis
  • 03Plan generation
  • 04Bulk creation

Generating plan 5 of 5…

Final sign-off · a human stays in the loop

People own

  • DiagnosisWhich stage is stuck, and why
  • StrategyWhat to do, what to skip, what comes first
  • Final sign-offThe last gate before anything ships, sends or reprices
  • 01

    AI tools × human enablement

    20+ in-house tools package a battle-tested playbook into reusable capabilities; the operations team lands and calibrates them.

  • 02

    Large models are infrastructure

    We don't compete with foundation models — we build the application and operations layer, so every model upgrade becomes a platform gain.

  • 03

    Enablement, not outsourcing

    The goal is a team of yours that runs the whole journey on its own — not an operation you hand over.

Who does what

TaskWhoHow
Data collection and structuringAIPull market, search and competitor data into a structured store
Plans and content in bulkAIMulti-version drafts of landing pages, emails, posts and product copy
Diagnosis and strategyPeopleDecide what to do and what not to; set thresholds and priorities
Final sign-off on key actionsPeople (AI only advises)Publishing, sending and repricing require human confirmation
Technical foundation
  • AI-native architecture
  • Structured panels + AI chat, side by side
  • Open APIs: Shopify / Google Analytics / Klaviyo
  • Multi-tenant isolation
  • Tiered permissions

03 · Stages

Ten operating stages, from market insight to attribution

Our playbook breaks brand globalization into ten stages, each with tools, SOPs and a human control point.

  1. 01 · Market insight

    Structured research on markets, categories and competitors

    • Live

  2. 02 · Product positioning

    Find categories and price points worth entering, from data

    • Reports

  3. 03 · Brand & storefront

    From a product link to a Shopify store with full-site copy

    • Live
    • Hub

  4. 04 · SEO

    Keywords, content and landing pages driven by GSC / GA4 data

    • Hub
    • Pagewise

  5. 05 · Content & social

    One asset adapted to many platforms, reviewed, then scheduled

    • Hub

  6. 06 · Paid ads

    Multi-platform spend on one screen, AI creative, unified attribution

    • Hub

  7. 07 · Email marketing

    From competitor intel to calendar, production, sending and review

    • Live
    • Hub

  8. 08 · Support & CRM

    Customer records, tickets and AI drafts — sent only after human review

    • Live
    • Hub

  9. 09 · Voice of customer

    Multi-channel capture and analysis that feeds every team

    • Hub

  10. 10 · Attribution

    Connect actions to outcomes and decide the next round

    • Hub
    • Pagewise

Tags reflect the current stage: Live / Hub module / Pagewise app / Reports. The stage list is pending review by the operations team.

04 · Products

Products and how we deliver

A platform, an app, extensions, reports, agents and hands-on enablement — different vehicles, one goal: going global with less effort and more intelligence.

  1. Tuokex Hub

    Operations platform

    The unified operations platform for cross-border brands: storefront, SEO, social, ads, CRM & VOC and email marketing — six modules behind one login and one set of numbers, switched on per brand.

    • Multi-tenant, provisioned per brand — teams share one customer data set and one permission model
    • Email Studio in production; SEO connected to live Google Search Console / GA4 data; other modules in beta
    • ⌘K command palette, light / dark themes, and the whole loop from listing to review in one place

    Provisioned per brand by an administrator.

  2. Pagewise

    Shopify app

    Generate SEO landing pages with AI inside your Shopify admin, edit them section by section, publish to your theme, and track rankings, traffic and sales per page with Google Search Console and GA4 data.

    • Describe a topic and AI drafts a complete, on-brand page with meta tags
    • Ground content in your knowledge base and product catalog, then edit block by block
    • Publish straight to your theme — no theme-code edits; free plan available
    Install on Shopify ↗Website ↗

    Works for any Shopify store, with or without Tuokex Hub.

  3. Browser extension

    Chrome extension

    Bring research and operations tools to the page you are already looking at — capture, organize and generate without switching windows.

    • Run operations tools directly on the page you browse
    • Capture and structure information with less copy-paste
    • Name and installation details coming soon

    Coming soon.

  4. AI research reports

    Research reports

    The market-research module, delivered as a product: structured reports on your target market and category.

    • Structured insight on markets, categories, competitors and search demand
    • AI-collected and synthesized, reviewed by operations experts
    • A decision brief before entering a new market

  5. AI agent modules & custom builds

    Agents

    Turn operating SOPs into executable agent workflows, integrated with your systems as needed.

    • AI capabilities and human control points packaged per stage
    • Open APIs to Shopify, Google Analytics, Klaviyo and more
    • Evolving toward multi-agent orchestration

  6. Module enablement

    Enablement service

    An operations team works alongside yours, module by module: build a lean team, land the SOPs and run the whole journey — until your team runs it alone.

    • Diagnose each stage: what AI does, what people do
    • Tools, SOPs and training delivered together
    • The goal is independence, not long-term dependence

Works with

Shopify · Shopify App Store · Google Analytics 4 · Google Search Console · Klaviyo · Meta · Google Ads · TikTok · Amazon · Chrome

05 · Proof

Proven in real operations

We run the model on our own brand and a flagship client first, then deliver it to others.

In-house home-furnishing brand · DTC store

AI woven through the whole journey, with a lean team running multi-market DTC operations

  • AI deeply embedded across research, storefront, content, email and support
  • A lean team serving several overseas markets at once
  • Order-of-magnitude gains in operating efficiency
  • Bronze, Alibaba AGI Global Business Challenge
  • Zhejiang Department of Commerce key cross-border project

Industrial-goods flagship client · B2B to DTC

The province's first industrial-grade cross-border DTC store, run independently by the client's team after two years of enablement

  • First industrial-grade cross-border DTC store in the province
  • Two years of enablement; the client's team now runs it independently
  • Selected as a showcase at the national cross-border e-commerce pilot-zone conference
  • National pilot-zone showcase case
  • Enablement, not outsourcing

Two years · enablement, not outsourcing

Case details anonymized.

06 · Why now

Why now?

Cross-border commerce is moving from traffic arbitrage to efficiency and brand — and AI-native operations enablement is the variable that changes the equation.

¥2.63trillion

China's cross-border e-commerce imports and exports in 2024, up 10.8% year on year and more than 10× in five years

General Administration of Customs · China New E-commerce Development Report (2025)
US$4.8trillion

Global cross-border e-commerce market size, 2025

Shanghai Cross-Border E-Commerce Association, 2025 Cross-Border E-Commerce Panorama
≈50%

Compound annual growth of China's marketing-agent market, 2025–2030, heading past ¥100 billion by 2030

iResearch, 2025 China Marketing Agent White Paper

Under China's push for high-quality globalization and AI-plus industry policy, the sector is shifting from traffic-driven growth to efficiency- and brand-driven depth. Whoever turns operating know-how into reusable tools and data can go further with a smaller team.

07 · Who we work with

Who we work with

  • 01

    Amazon sellers moving to DTC

    Carry marketplace experience over to your own store, and fill the content, SEO and email gaps with AI tools.

  • 02

    Factories and B2B exporters

    Build a lean team at low cost and run the DTC journey from storefront to acquisition.

  • 03

    Brands with an existing DTC team

    Use tools and SOPs to lift efficiency, and keep people for strategy and decisions.

08 · FAQ

Frequently asked questions

What is Tuokex?

Tuokex is an AI-native enablement platform that helps brands go global, based in Hangzhou, China. It pairs large-model compute with a battle-tested operations playbook: 20+ in-house AI operations tools plus hands-on human enablement, covering the DTC journey from market insight to attribution. Delivery forms include the Tuokex Hub operations platform, the Pagewise Shopify app, browser extensions, AI research reports, AI agent modules and enablement services from an operations team.

How is Tuokex different from an agency or a store builder?

Agencies scale by adding people; generic software scales by adding features. Tuokex packages real cross-border operating know-how into tools and keeps a human control point at every stage. AI handles research, synthesis, plan generation and bulk creation; people own diagnosis, strategy and final sign-off. The goal is a team of yours that runs the whole journey independently — enablement, not outsourcing.

What products and tools does Tuokex offer?

The Tuokex Hub operations platform (storefront, SEO, social, ads, CRM & VOC and email marketing modules); the Pagewise Shopify app (AI-generated SEO landing pages with performance tracking); a browser extension; AI research reports; AI agent modules and custom builds; and module-by-module human enablement services.

What is Pagewise and how do I install it?

Pagewise is Tuokex's public app on the Shopify App Store. It generates SEO landing pages with AI inside your Shopify admin, lets you edit them section by section, publishes them to your theme, and tracks rankings, traffic and sales per page using Google Search Console and GA4 data. Any Shopify store can install it from the App Store; a free plan is available. It works independently of Tuokex Hub.

Who is Tuokex for?

Three kinds of teams: sellers moving from Amazon and other marketplaces to their own DTC store; factories and B2B exporters that want to build a lean team and run the DTC journey at low cost; and brands with an existing DTC team that want tools and SOPs to lift efficiency.

How do we start working together?

Book a consultation. We diagnose where you are in the journey, agree on what AI should do and what people should own, and start enablement module by module. Tuokex Hub is provisioned per brand by an administrator; Pagewise can be installed directly from the Shopify App Store.

How is data protected?

The platform runs server-side with multi-tenant isolation per brand and tiered permissions that define what each role can see. Third-party data connections such as Google request read-only access. In Tuokex Hub, third-party API keys and OAuth tokens are stored encrypted. Every AI-generated outbound message is sent only after a human confirms it.

Make going global a repeatable method.

Tell us where you are in the journey — we'll work out what AI should do and what people should.

Book a consultation Install Pagewise on Shopify ↗